Marketing leadership for companies in transition.
When your business changes acquisition, exit, merger, or new leadership we align marketing to the plan, the team, and the outcome.
Currently advising on $1.2B+ in transition transactions
Transition creates drag.
We create lift.
Growth stalls. Messaging drifts. Teams lose direction. Moments of change demand senior marketing leadership, not experimentation.
The problems we solve
Marketing isn't aligned to the new strategy
The commercial plan changed but marketing didn't follow
Pipeline lacks confidence or visibility
Leadership can't predict or trust the funnel
Brand no longer reflects the business
Post-deal, the identity feels disconnected
Teams are busy but not effective
Activity without impact, tactics without strategy
Leadership needs answers not activity
Board-level accountability is missing
How EverCMO works
Assess
Commercial goals, team capability, funnel health, brand position. We understand where you are and what the business needs.
Align
Strategy, priorities, governance. We create a clear marketing plan tied to the commercial reality and build consensus with leadership.
Execute
Lead, deliver, measure. We drive execution across brand, pipeline, and performance with senior oversight and accountability.
What you get
Senior CMO leadership
Without the permanent hire, with full accountability
Clear marketing plan
Tied directly to growth, exit, or commercial goals
Pipeline confidence
Visibility and predictability leadership can trust
Aligned team
Everyone knows what matters and why
Valuation support
Marketing that contributes to enterprise value
Typical engagements
Post-Acquisition
Marketing reset following M&A transaction
Pre-Exit
Growth acceleration before liquidity event
Leadership Transition
Support during executive transition
Market Expansion
Repositioning for new segments
Marketing Turnaround
Fix what isn't working
Post-Acquisition
Marketing reset following M&A transaction
Pre-Exit
Growth acceleration before liquidity event
Leadership Transition
Support during executive transition
Market Expansion
Repositioning for new segments
Marketing Turnaround
Fix what isn't working
Where we've created impact
$400M EV
14-month engagement
$85M ARR
Pre-exit positioning
$120M revenue
Leadership transition
12 portfolio companies
Ongoing partnership
PE-backed, VC-backed, founder-led 50+ years of combined senior marketing experience
Don't let marketing drift during change.
When leadership changes, marketing can't wait. Get senior direction and execution aligned to your commercial reality.